MarketingMarketing
From marketing strategy to advertising, SEO, social media, web development, e-commerce, and creative, one team handles everything needed to execute.
Through continuous data-driven optimization, we connect every step from awareness to purchase and sales meetings.
We support a wide range of companies, from major enterprises to startups.
- No clear overall strategy
- Not sure where to start
- Target audience and strengths aren't defined
- No in-house specialists
- Media and production vendors are fragmented
- Strategy never reaches day-to-day execution
- Ad spend isn't producing visible results
- The impact of each initiative is unclear
- Ad spend breakdown is opaque
GRIP solves these challenges with one team, from strategy to execution.
We're paid for the value we deliver,
not for your ad spend.
We pursue maximum return on ad investment, not maximum ad spend.
Traditional ad agencies typically charge a fixed percentage margin on top of ad spend. The margin itself isn't the problem. The issue, as we see it, is that the split between media costs and agency fees is hard to see, and when agency revenue grows with ad spend, the advertiser's goal of optimizing budget and the agency's revenue don't always align.
- 01Transparent FeesTypical
Margins added to ad spend are hard to see, and agency fees grow as ad spend increases.
GRIPWe clearly separate media costs from service fees, with a fee structure that isn't tied to ad spend.
- 02Visible ROITypical
Media, operations, and production costs are mixed together, making it hard to assess ROI against total investment.
GRIPWe bring total investment, including media, operations, and production costs, together with results in a single view.
- 03Contribution Analysis by InitiativeTypical
Objectives and KPIs for each initiative are vague, so their contribution to revenue and profit is unclear.
GRIPWe define objectives, KPIs, and investment for each initiative, and analyze their contribution to business results.
- 04Working Back from Business ResultsTypical
Running ads becomes the goal in itself, disconnected from business outcomes.
GRIPWe design strategy around business outcomes and continuously optimize budget allocation.
GRIP's fees cover the value we provide: strategy, execution, measurement, and optimization. Without assuming bigger ad budgets, we recommend the initiatives your business needs to grow, from a neutral standpoint. By consolidating investment, objectives, and results for every initiative and delivering the insight leadership needs to make decisions, we work alongside you not as an ad operations vendor, but as a strategic partner for your marketing investment.
* Accurately understanding each initiative's contribution requires measurement design, attribution analysis, and, where needed, incrementality testing. GRIP supports you starting from measurement design.
Our marketing strengths come down to four things: speed, end-to-end support from strategy to execution, a management perspective, and cost optimization.
One team connects strategy and execution, continually improving ROI with transparent costs.
01Speed
We can meet as soon as the day after your inquiry, deliver a proposal within as little as 3 days of our first meeting, and start work as soon as the day after you place an order. Once live, we iterate quickly on data to improve every stage of the funnel.
Client benefitNever miss opportunities like product launches or seasonal demand: faster optimization translates directly into faster growthLEAD TIME- InquiryDay 0
- MeetingAs soon as next day
- ProposalAs soon as 3 days
- ExecutionAs soon as next day
02End-to-End, from Strategy to Execution
From strategy to advertising, SEO, social media, web, e-commerce, and creative, one team handles it all. Initiatives are never siloed across media or production vendors.
Client benefitA single point of contact keeps strategy and execution aligned and creates synergy across initiativesONE TEAMStrategyAdvertisingSEOSNSWebECCRMCreative03Management Perspective
Team members who have led a wide range of business areas at operating companies set priorities from a management perspective and execute with a close understanding of on-the-ground challenges.
Client benefitBusiness goals connect with frontline action, so even a lean team can start with the initiatives that deliver resultsManagementBusiness goalsKPI designPrioritiesGoals into actionGRIPField insights to leadershipFront lineExecutionCoordinationOperation & optimization04Cost Optimization
Media costs are passed through at actual cost with no added margin. Our value-based fees maximize your return on investment.
Client benefitFees don't balloon as ad spend grows, so you can invest in initiatives that drive revenueCOST STRUCTUREMaximized ROITypical pricingGRIP
- DAY 001Contact
Send us your challenges or requests through the form.
- As soon as next day02Meeting
We take a detailed look at your current challenges, goals, and requirements.
- As soon as 3 days after the first meeting03Proposal
We propose a strategy and action plan, along with an approach and quote.
- As soon as the day after you sign04Execution
A dedicated team launches the initiatives and keeps optimizing based on data.
QCan you handle creative production as well as ad operations?
Yes. We produce banner ads, videos, landing pages, and social media content alongside campaign operations, and keep improving creative based on performance data.
QHow much does it cost?
Support fees are quoted individually based on scope, duration, and team structure. When we run ads, media costs and support fees are presented separately, and we never charge a margin tied to ad spend.
QCan I request only specific services?
Yes. We can handle just strategy development, or just the execution of specific initiatives.
QHow long does an engagement last?
From one-off projects to ongoing monthly support, we'll propose a plan that fits your goals.
QCan you work with our in-house team?
Yes. We divide roles with your in-house team and share know-how as we go.
QCan meetings be held online?
Yes. We offer online meetings, so you can consult with us wherever you are.