Here is a framework for maximising brand value with a constrained budget.
Invest in the foundations first
Establish the core brand assets first: logo, colour palette, typography, brand guidelines, and the company website. Without these, everything else is built on sand.
Then invest in content
Consistently publishing content that creates value for your target audience — blog posts, social media, video, case studies — compounds brand recognition over time.
Recommended budget allocation
GRIP recommends: 40% foundations, 40% content creation and distribution, 20% PR and external exposure.
Measuring ROI
Track branded search volume, media mentions, recruitment application volume, and NPS at regular intervals to validate the investment.