Practical marketing knowledge for startups, SMEs, and international companies entering the Japanese market.
The 5 marketing strategies startups should prioritise from day one — targeting, CVR, channel focus, LTV and data.
A practical guide to maximising ROI from search advertising for SMEs — keywords, ad copy, budget and optimisation.
Based on a real case — product page optimisation, cart recovery, LTV growth, and advertising alignment.
Why branding matters most for resource-constrained startups, and how to build it from the ground up.
From objective setting and audience acquisition to on-day experience and post-event follow-up.
How to choose between social media and search advertising based on your growth stage and objectives.
Language quality, payment and delivery, and social media — what foreign brands must do to succeed in Japan.
Seven things to verify before hiring a marketing consultant as a startup.
A framework for maximising brand value with a constrained budget — foundations, content, PR and ROI.